About the Advertising Business Group (ABG)
ADVANCING RESPONSIBLE, FUTURE-READY MARKETING
Across the Middle East
WHAT WE STAND FOR
ABG supports a marketing ecosystem where brands lead with responsibility, innovation, and trust—acting as a unified voice for ethical and responsible advertising.
OUR MISSION
Uniting advertisers and industry partners to advance responsible, effective, and future-ready marketing across the Middle East.
OUR VISION
A marketing ecosystem where brands lead with responsibility, innovation, and trust.
INDUSTRY-FIRST
Driving collective progress across the ecosystem
ABG brings together advertisers, agencies, media owners, and platforms to solve shared challenges and drive collective progress.
BRAND-CENTRIC
Shaped by the priorities of advertisers
ABG is led by advertisers. Our agenda reflects the priorities and challenges of brand leaders across the region.
INDEPENDENT
Built on transparency, neutrality, and trust
ABG operates with transparent governance and independent leadership to ensure credibility, neutrality, and trust.
HOW ABG CREATES MPACT NOW
ABG brings together marketing leaders across the Middle East to navigate complexity, align priorities, and drive responsible growth.
ABG translates complexity into practical direction.
- Turn emerging trends into actionable frameworks
- Share real-world insights and best practices
- Support informed, confident decision-making
ABG connects industry leaders to address shared challenges.
- Convene advertisers, agencies, media owners, and platforms
- Create space for open dialogue and collaboration
- Align perspectives across a fragmented ecosystem
ABG drives progress through alignment and action.
- Move from insight to execution
- Turn experimentation into measurable impact
- Bring fragmented efforts into alignment