MARKETING INTELLIGENCE & INSIGHTS
Explore research, reports, and expert perspectives on the trends shaping marketing across the Middle East and global markets—from AI and digital transformation to sustainability, media, and leadership.
FUTURE OF MARKETING IN MENA | 2026
Talent, Transformation & Trust
Marketing leaders across MENA are navigating a new era shaped by AI adoption, talent transformation, and rising expectations around purpose and trust. This regional study explores the strategic priorities, capability gaps, and growth drivers redefining marketing performance across the region.
- Business Transformation, Marketing Technology
- AI adoption marketing, consumer trust, customer engagement strategy, digital transformation, marketing leadership, marketing trends MENA, purpose-driven marketing, regional marketing insights, research report, talent development
GLOBAL ADVERTISING REGULATION | 2026
Legislative Trends & Outdoor Advertising Insights
Global advertising standards are shifting fast. This international survey highlights emerging legislative priorities, sensitive content areas, and the growing compliance pressures shaping responsible marketing across digital and outdoor media worldwide.
- Industry Insights, Regulation & Compliance, Sustainability
- advertising regulation, AI governance, compliance challenges, global marketing trends, influencer transparency, outdoor advertising, privacy and data protection, regulatory trends, research report, sustainability claims
MARKETING AS A GROWTH ENGINE | 2025
The Evolving Role of Data, AI, and Leadership
Marketing in MENA is evolving from a support function to a core growth driver. This regional study explores how data, AI integration, leadership transformation, and purpose-led performance are reshaping marketing strategy across the region.
- Business Transformation, Marketing Technology
- AI integration, data-driven marketing, digital maturity, marketing leadership, marketing performance, marketing strategy MENA, purpose-led growth, regional marketing insights, research report, technology transformation
INFLUENCER MARKETING & AI SURVEY | 2025
Trust, Transparency & AI-Driven Engagement
As influencer partnerships and AI-driven marketing accelerate in the UAE, consumer expectations around authenticity, transparency, and data responsibility are evolving. This survey reveals how audiences perceive creator credibility, sponsored content disclosure, and the future role of artificial intelligence in shaping trusted brand engagement.
- AI & Automation, Industry Insights
- AI in advertising, consumer insights UAE, consumer trust, data privacy concerns, digital authenticity, influencer marketing trends, regional consumer survey, social media engagement, sponsored content disclosure, survey report
AI TRANSFORMATION PULSE | 2025
Moving from Pilots to Performance
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.
- AI & Automation, Business Transformation
- AI adoption, AI governance, AI skills, AI strategy, Artificial Intelligence, digital transformation, Ipsos research, marketing innovation, marketing productivity, MENA marketing, regional survey, research report
FROM PILOTS TO PERFORMANCE | 2025
Building a Mature AI Ecosystem for Agencies & Advertisers
AI in marketing is shifting from experimentation to real performance impact. This regional survey explores adoption trends, workforce readiness, governance challenges, and the strategic steps agencies and advertisers must take to scale AI successfully.
- AI & Automation, Workforce Development
- AI adoption trends, AI governance, AI skills gap, AI survey MENA, artificial intelligence marketing, enterprise AI integration, marketing workforce readiness, regional industry research, survey report, technology adoption
MARKETER OF THE FUTURE SURVEY | 2025
Leadership priorities and capability shifts shaping the future of marketing
How are marketing leaders in the Middle East preparing for the future? This survey explores evolving performance expectations, capability development, and the growing strategic influence of marketing in driving sustainable business growth.
- Business Transformation, Workforce Development
- data driven marketing, industry survey report, marketer of the future, marketing capability development, marketing leadership survey, Marketing research, marketing skills evolution, middle east marketing trends, strategic marketing transformation
INFLUENCER MARKETING BEST PRACTICES | UAE 2024
Responsible Influencer Partnerships Guidelines
Influencer marketing in the UAE is entering a new era of accountability. This charter outlines practical guidance on licensing, disclosure standards, ethical partnerships, and responsible campaign execution — helping brands and creators build trust while navigating a rapidly evolving regulatory environment.
- Industry Insights, Regulation & Compliance
- advertising regulation UAE, best practice guide, brand partnerships, digital content governance, disclosure standards, industry charter, influencer marketing, marketing compliance, responsible marketing, UAE marketing landscape
INFLUENCER MARKETING BEST PRACTICES | KSA 2024
Responsible Influencer Partnerships Guidelines
As influencer marketing accelerates in Saudi Arabia, brands and creators must balance creativity with responsibility. This charter offers practical direction on disclosure expectations, partnership governance, and culturally aligned campaign execution to support sustainable industry growth.
- Industry Insights, Regulation & Compliance
- advertising regulation, best practice guide, brand partnerships, digital content governance, disclosure standards, industry charter, influencer marketing, marketing compliance, responsible marketing, Saudi marketing landscape
EVOLVING LANDSCAPE OF INFLUENCER MARKETING | 2024
Transparency, Regulation & Growth
Influencer marketing in the UAE and Saudi Arabia is rapidly professionalizing as regulation, transparency, and creator accountability come into sharper focus. This whitepaper explores industry perspectives on disclosure practices, licensing challenges, compensation fairness, and the future role of AI in shaping trusted brand partnerships.
- Industry Insights, Regulation & Compliance
- creator economy, digital advertising trends, disclosure regulations, GCC marketing, influencer marketing, licensing requirements, marketing transparency, regional whitepaper, social media advertising, whitepaper
THE FUTURE OF DATA PRIVACY | 2022
Consumer Trust, Transparency & First-Party Data Readiness
As data privacy expectations reshape marketing worldwide, this ABG and Ipsos study explores how consumers and industry leaders in the Middle East are responding to new realities around trust, transparency, and first-party data strategy. Discover key shifts in attitudes, regulatory awareness, and the future of responsible digital marketing.
- Marketing Technology, Regulation & Compliance
- consumer data attitudes, consumer trust, contextual advertising, data privacy, digital regulation, first-party data, marketing governance, marketing measurement, research report, Saudi market insights, transparency in advertising, UAE market insights
CLIENTS & CREATIVITY STUDY | 2022
Barriers, behaviours, and leadership actions shaping creative effectiveness.
Why does creativity struggle to reach its full potential in modern organisations? This global marketer study explores leadership challenges, cultural barriers, and practical actions that can help brands strengthen creative effectiveness and long-term growth.
- Business Transformation, Workforce Development
- agency client collaboration, brand differentiation strategy, creative culture barriers, creative effectiveness study, global marketer survey, marketing creativity research, marketing leadership insights, marketing transformation report, regional industry research
CONTENT & TECH IN THE COVID ERA | 2020
Digital media habits and platform usage during the COVID-19 lockdown
Lockdowns reshaped how consumers in the UAE and Saudi Arabia engaged with technology, media, and online platforms. This research explores the rapid rise in digital content consumption, device adoption, streaming behaviours, and e-commerce usage that continue to influence marketing strategy today.
- Business Transformation, Marketing Technology
- consumer technology survey, content consumption report, covid media consumption, device adoption, digital behavior trends, e-commerce trends, mena digital insights, mobile app usage, online news trust, social media growth, streaming usage