ABGs OPEN DAY AT DUBAI CHAMBERS 2025
The ABG Open Day at Dubai Chambers 2025 brought together industry professionals to explore key trends in AI, influencer marketing, and sustainability. Featuring expert insights, strategic discussions, and networking opportunities, the event highlighted ABG’s 2025 priorities and the future of responsible advertising in the region.
AI COMMITTEE GITEX ROUNDTABLE 2025
The AI Committee GITEX Roundtable 2025 brought together industry leaders during GITEX Global to explore real-world AI applications, emerging technologies, innovation trends, and responsible AI adoption. The session focused on how artificial intelligence is transforming marketing, media, and business strategy across the region.
2ND ABG CMO FORUM | 2026
ABG’s second CMO Forum brought together senior marketing leaders from across the Middle East to discuss AI, brand resilience, marketing measurement, and the future of marketing leadership. The forum explored how CMOs can drive growth while proving marketing’s value in an evolving business environment.
MENA RETAIL MEDIA ROUNDTABLE 2026
Retail media is evolving from a marketing channel into a connected commerce ecosystem. Industry leaders gathered to discuss the opportunities, challenges, and strategic priorities shaping the future of retail media across the Middle East.
ABG CMO FORUM CHAIRPERSON ADDRESS | 2026
What got us here will not get us where we need to go next. This session positions the modern CMO at the center of growth and transformation, navigating accelerating change across technology, media, and consumer behavior. It reinforces the shift from brand leadership to business leadership, and the need for collective intelligence to drive faster, more effective decisions.
ABG ANNOUNCES THE LAUNCH OF MARKETER OF THE FUTURE MENA
ABG launches Marketer of the Future Middle East, bringing together regional and global marketing leaders to explore AI, creativity, sustainability, and the future of responsible, purpose-driven marketing.
STUDIES SHOW A NEW MARKETING PARADIGM WITH AI
New research from Ipsos and the Advertising Business Group (ABG) highlights a major shift in marketing across the Middle East, where AI, data, and creativity are converging to drive performance, purpose, and precision. The findings point to a growing need for trust, transformation, and new capabilities as marketers evolve beyond traditional awareness models toward more accountable, technology-driven strategies.
ABG’s MARKETER OF THE FUTURE MENA
Industry leaders highlight how responsible, AI-powered marketing is emerging as a key competitive advantage across the Middle East, with a growing focus on trust, ethics, and human intelligence. The Advertising Business Group’s Marketer of the Future platform reinforces the importance of balancing innovation with accountability to drive sustainable growth and long-term brand value.
ABG’s ‘MARKETER OF THE FUTURE’ DEBUTS WITH FOCUS ON AI
ABG’s inaugural Marketer of the Future brought together regional and global leaders to explore AI, responsible advertising, and the capabilities shaping future marketing leadership. The forum emphasized trust, industry alignment, and the need for a more transparent, accountable, and innovation-driven marketing ecosystem across the Middle East.