RESILIENCE AMIDST UNCERTAINTY | UAE CONSUMER SHIFTS 2026
Ipsos and ABG examine how UAE consumers are adjusting spending habits, digital behavior, travel decisions, and brand expectations during periods of regional uncertainty.
ABG MARKETING LEADERSHIP UNDER PRESSURE | 2026
Senior marketing leaders across the Middle East and GCC came together at ABG’s first CMO Forum to discuss the growing pressure on brands to deliver measurable growth while protecting long-term brand equity. The report captures key priorities, challenges, and strategic shifts shaping the future of marketing leadership.