ABG ANNUAL GENERAL MEETING 2025
The ABG Annual General Meeting 2025 brought members together in Dubai to review key achievements, discuss responsible advertising, transparency, sustainability, and emerging technology trends, while aligning on strategic priorities that will shape the future of the advertising and marketing industry across the region.
ABG + INSEADs MSEI BLUE OCEAN GROWTH STRATEGY WORKSHOP 2025
The ABG x INSEAD’s MSEI Blue Ocean Growth Strategy Workshop 2025 brought together business and marketing professionals in Abu Dhabi to explore innovation-led growth, strategic differentiation, and Blue Ocean Strategy principles through practical insights from INSEAD and Harvard Business Review.
ABGs OPEN DAY AT DUBAI CHAMBERS 2025
The ABG Open Day at Dubai Chambers 2025 brought together industry professionals to explore key trends in AI, influencer marketing, and sustainability. Featuring expert insights, strategic discussions, and networking opportunities, the event highlighted ABG’s 2025 priorities and the future of responsible advertising in the region.
AI COMMITTEE GITEX ROUNDTABLE 2025
The AI Committee GITEX Roundtable 2025 brought together industry leaders during GITEX Global to explore real-world AI applications, emerging technologies, innovation trends, and responsible AI adoption. The session focused on how artificial intelligence is transforming marketing, media, and business strategy across the region.
2ND ABG CMO FORUM | 2026
ABG’s second CMO Forum brought together senior marketing leaders from across the Middle East to discuss AI, brand resilience, marketing measurement, and the future of marketing leadership. The forum explored how CMOs can drive growth while proving marketing’s value in an evolving business environment.
ABG PLATFORM POWER HOUR: ART THINKING
The Last Advantage AI Can’t Steal. Discover why human creativity remains the ultimate competitive advantage in the age of AI. Join Vadim Grigoryan for an ABG Platform Power Hour exploring the Art Thinking framework and how culturally meaningful brands continue to outperform.
MENA RETAIL MEDIA ROUNDTABLE 2026
Retail media is evolving from a marketing channel into a connected commerce ecosystem. Industry leaders gathered to discuss the opportunities, challenges, and strategic priorities shaping the future of retail media across the Middle East.
ABG HOSTS CMO FORUM
ABG brought together senior marketing leaders at the CMO Forum in Dubai for a candid discussion on navigating geopolitical uncertainty, protecting brand trust, and driving growth in a rapidly shifting regional landscape.
ABG MARKETING LEADERSHIP UNDER PRESSURE | 2026
Senior marketing leaders across the Middle East and GCC came together at ABG’s first CMO Forum to discuss the growing pressure on brands to deliver measurable growth while protecting long-term brand equity. The report captures key priorities, challenges, and strategic shifts shaping the future of marketing leadership.
CMOs CALL FOR SIMPLICITY AND LONG-TERM FOCUS
The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing challenges: delivering measurable business growth while safeguarding long-term brand equity.