ABG LAUNCHES MARKETER OF THE FUTURE MENA
The Advertising Business Group (ABG) launched Marketer of the Future Middle East, bringing together leaders from marketing, media, technology, and government to explore the trends shaping the next decade of the industry. Positioned as a catalyst for collaboration, the event focuses on innovation, responsibility, and redefining how brands grow and connect in a rapidly evolving landscape.
MARKETING AS A GROWTH ENGINE | 2025
Marketing in MENA is evolving from a support function to a core growth driver. This regional study explores how data, AI integration, leadership transformation, and purpose-led performance are reshaping marketing strategy across the region.