New industry coalition promotes digital advertising safety in GCC

ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC.

TAG is the leading certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent internet piracy, and promote brand safety in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards – www.tagtoday.net.

The Interactive Advertising Bureau GCC (IAB GCC) is a not-for-profit trade association for digital media and data-driven marketing/advertising in the GCC region.

At the webinar, hear industry experts highlight the importance of standards in fostering a cleaner, transparent and more responsible digital advertising supply chain.