How Important Is Paid Disclosure By Social Media Influencers Learn more Trending now The Global DEI Census 2023 - GCC market report Code of conduct The multiple partner organisations behind this research have collected responses across their... Dubai LYNX Awards is now open for entries Dubai Lynx is the region’s leading platform for the creative marketing communications industry to come... Detailed scope of the ABG Board The Role of the Board Provide overall governance to: Ensure that the Association is managed... Is marketing and advertising at odds with a sustainable life? ABG’s interim Chairperson Elda Choucair argues that instead, advertising and marketing can be powerful enoughto... The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies... Adding research bite to a cookie-less world Interim ABG Chairperson Elda Choucair reflects on the impact of cookie changes on the advertising... ABG Chairman & EVP Unilever MENA Farewell letter A group and industry embracing changeSanjiv Kakkar reflects on his successful tenure as ABG Chairman... Influencer marketing transparency in the United Arab Emirates 2022: Report Release The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United... ABG Events ABG Annual General Meeting UAE Chapter sessions at the Unstereotype Alliance Global Member Summit, held May 26 ABG 2020 Virtual AGM Marketing Webinar See all news & events Knowledge Center Is advertising in MENA promoting gender equality or enhancing anachronistic & outdated gender roles? A study conducted by Zayed University for the ABG Nov 27, 2024 ABG publishes Best Practices Charters for UAE & KSA, and a White Paper on Influencer Marketing Read Study FILTER BY All CASE STUDY RESEARCH SESSION TEST-QUIZ All Advertising Digital Marketing Influencer Influencer Marketing Marketing white paper CASE STUDY November 27, 2024 ABG publishes Best Practices Cha... The Evolving Landscape of Influencer Marketing Within the UAE and KSA Below documents provide a c... Read more December 1, 2022 ABG X IPSOS THE FUTURE OF DATA P... The amount and types of data our economies generate has grown exponentially over the last decade,... Read more September 13, 2022 WFA Client and Creativity Global... Our goal is to help brand owners address, and reverse, the decline in creativity in marketing com... Read more SESSION March 15, 2022 Knowledge and Capability Agenda Position ABG as the Driving Force Behind Ethical, Transparent Brand Building for Good Read more See more Our members Advertising Business Group empowers the media and marketing industries to thrive in the digital economy. Join us today Recommendations "It’s great to see ABG back again, and we are committed to support the key initiatives and projects which will help advocate and promote responsible advertising in the MENA region" Ghassan Harfouche Group CEO, MCN The Advertising Code of Conduct will go a long way to help all of us in the industry. It is a critical project for us to support as a leading advertiser in our market. Asad ur Rehman Director Media & Digital Transformation, North Africa & Middle East, Unilever We welcome the ABG back on to our industry horizon. I believe the projects initiated by the ABG are very important to both advertisers and agencies. Kamal Dimachkie Chief Operating Officer, Publicis Communications Join the ABG The Advertising Business Group advocates for responsible advertising and communication Join us today
