How Important Is Paid Disclosure By Social Media Influencers

Knowledge Center

Is advertising in MENA promoting gender equality or enhancing anachronistic & outdated gender roles?​

A study conducted by Zayed University for the ABG

ABG X IPSOS THE FUTURE OF DATA PRIVACY CONSOLIDATED REPORT

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ABG X IPSOS THE FUTURE OF DATA P...

The amount and types of data our economies generate has grown exponentially over the last decade,...

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WFA Client and Creativity Global...

Our goal is to help brand owners address, and reverse, the decline in creativity in marketing com...

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Knowledge and Capability Agenda

Position ABG as the Driving Force Behind Ethical, Transparent Brand Building for Good

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IPSOS COVID Research

Assessing internet and technology users’ habits and their changing media and content consumption ...

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Recommendations

"It’s great to see ABG back again, and we are committed to support the key initiatives and projects which will help advocate and promote responsible advertising in the MENA region"

Ghassan Harfouche

Group CEO, MCN​

The Advertising Code of Conduct will go a long way to help all of us in the industry. It is a critical project for us to support as a leading advertiser in our market.

Asad ur Rehman

Director Media & Digital Transformation, North Africa & Middle East, Unilever​

We welcome the ABG back on to our industry horizon. I believe the projects initiated by the ABG are very important to both advertisers and agencies.

Kamal Dimachkie

Chief Operating Officer, Publicis Communications