A Guide to Influencer Marketing in the United Arab Emirates Best Practices Charter

Advertisement Under the National Media Council

In the United Arab Emirates, all advertising content must comply with the National Media Council’s Cabinet Resolution No. (23) of 2017 on Media Content.

The NMC defines advertisement as “any means intended to inform people about a certain commodity or purpose, whether by presentation or publication in writing, drawing, image, symbol, sound or other means of expression.”

Influencer Marketing Under the NMC

NMC guidelines apply to any individual, organization or company practicing advertising activities through social media for any financial or non-financial consideration.

Under these regulations, anyone circulating advertisements on social media should clearly disclose any business relationship with the owners of the advertised product or service.

Read More: ABG Influencer Marketing Charter