ABG Gender Portrayal Guidelines in Advertising & Marketing Communication

Use advertising as a force for good in advancing gender equality & women empowerment in the UAE, by providing guidance to address unconscious biases and avoid reinforcing harmful stereotypes

---

MISSION

• ABG will be a key driver of cultural change inspiring gender equality while balancing traditions and cultural sensitivities with progressive communication in the UAE.
• It will lead this work by driving awareness within the industry of its role in influencing audiences and shaping beliefs to prevent gender stereotypes and providing guidance about gender bias pitfalls in advertising and marketing communication.
• We will celebrate UAE advertising that breaks the norm to show people as empowered, multidimensional personalities vs stereotypical ones.

---

Read More: ABG Ethical Guidelines