About ABG

A non-profit organisation advocating for responsible advertising and communication​.

With ABG members accounting for more than 70% of the region’s advertising spend, it is dedicated to uniting the industry around a common purpose and higher standard, building capability by sharing best practices and delivering local insights and providing a platform for discussion​

What we do

Advertising self-regulation, through the promotion of responsible advertising, helps build consumer trust in brands, which in turn builds brand loyalty, increases sales, and strengthens market share. The ABG will continue to drive meaningful changes within the region’s advertising industry by creating a shared understanding of responsible advertising, increased transparency, providing a platform to work together as one group, sharing best global practices and developing our marketing talent.​

Our Philosophy

The ABG philosophy aims to address issues as related to commercial communication through cooperation. By promoting self-regulation we will aim to demonstrate our ability to act responsibly by actively promoting the highest ethical standards in commercial communication’s and safeguarding consumers interests.​ We will work towards establishing common principles of best practice and greater convergence towards these common principles.

Code of conduct

The ABG code is based on the basic principles enshrined in the general Code of Advertising Practice of the International Chamber of Commerce (ICC); “the content of advertising will be decent, honest, and truthful with a due sense of self-responsibility and respect for the rules of fair competition”. ​

Our board

Advertising Business Group empowers the media and marketing industries to thrive in the digital economy.

ABG Chairman

Leyal Eskin Yılmaz

Unilever Vice President - Head of Personal Care Business Arabia

ABG Vice Chair

Elda Choucair

Omnicom Media Group, CEO

ABG Treasurer

Marie De Ducla

Google, Multi - Sector Lead - Ad Sales

ABG Legal Officer

Julien Cordahi

Choueiri Group, Deputy General Counsel

ABG Communication Officer

Priya Sarma

Sr. Sustainability Manager, Unilever MENA, Turkey, Russia, Ukraine & Belarus, Corporate Affairs Manager MENA

ABG Membership Development Officer

Omar A Katerji

Ferrero Gulf | Regional Media Manager

ABG Knowledge and Development Officer

Amine Sadik

Procter & Gamble Director Media and Digital – Arabic Peninsula & Levant

Our members

Profile picture of Adylic
Profile picture of AJCME
Profile picture of AKQA
Profile picture of Amazon ads
Profile picture of AMS
Profile picture of annalect
Profile picture of Arabian Outdoor
Profile picture of Beiersdorf
Profile picture of Choueiri Group
Profile picture of dentsu
Profile picture of Digitas
Profile picture of DMS
Profile picture of ESAG
Profile picture of Facebook
Profile picture of FERRERO
Profile picture of Google
Profile picture of GroupM
Profile picture of Hall and Partners
Profile picture of Heart and Science
Profile picture of Ipsos Ipsos
Profile picture of JCDecaux
Profile picture of Leo Burnett
Profile picture of Loreal
Profile picture of MARS
Profile picture of mastercard
Profile picture of MBC
Profile picture of MCN
Profile picture of MCN MEDIA BRANDS
Profile picture of MEDIACOM
Profile picture of MEMS
Profile picture of Mindshare
Profile picture of MIS
Profile picture of Motivate Media Group
Profile picture of Nestle
Profile picture of Nielsen
Profile picture of OMD
Profile picture of OMG
Profile picture of P&G
Profile picture of PEPSICO
Profile picture of Performics
Profile picture of PHD
Profile picture of Publicis
Profile picture of Publicis Groupe
Profile picture of SAATCHI&SAATCHI
Profile picture of Snap
Profile picture of Spark
Profile picture of Starcom
Profile picture of TikTok for Business
Profile picture of Unilever
Profile picture of Wavemaker
Profile picture of ZEFR
Profile picture of Zenith

Dispute Committee

Following are the members of the ABG Disputes Committee that will resolve via adjudication of advertising related disputes.

The ABG disputes committee members have been selected from across academia, NGO representatives and media professionals – essentially a selection from outside, rather than from within the advertising industry. This has been a deliberate choice, in-order to ensure the dispute committee’s independence and credibility of decision making.

Mediaquest

Alex Hawari
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Zayed University

Badran Badran
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AUD

Dina Faour
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Zayed University

Gaelle Picherit Duthler
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Hani AlAita
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Zayed University

Ian Michael
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