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CASE STUDY
The Evolving Landscape of Influencer Marketing Within the UAE and KSA Below documents provide a c...
The amount and types of data our economies generate has grown exponentially over the last decade,...
Our goal is to help brand owners address, and reverse, the decline in creativity in marketing com...
SESSION
Position ABG as the Driving Force Behind Ethical, Transparent Brand Building for Good
RESEARCH
Assessing internet and technology users’ habits and their changing media and content consumption ...
Zayed University students researched the hot topic of social media influencers and paid content d...
Although growth has been sluggish since the crash of 2008 and 2009, with regional instability fur...
The ABG is actively supporting the Coalition for Better Ads, recently hosting a videocon presenta...
Zayed University students researched the hot topic of social media influencers and paid…
The Advertising Business Group advocates for responsible advertising and communication
