ABG publishes Best Practices Charters for UAE & KSA, and a White Paper on Influencer Marketing

The Evolving Landscape of Influencer Marketing Within the UAE and KSA

Below documents provide a comprehensive look at the evolving landscape of influencer marketing in the UAE and Saudi Arabia, offering actionable insights for brands, influencers, and agencies.

The ABG Best Practices Charters for both the UAE and KSA outline ethical advertising frameworks and regional compliance requirements, including licensing, disclosure, and content standards.

Complementing these charters, the Whitepaper on the Evolving Landscape of Influencer Marketing explores key trends, challenges, and opportunities through stakeholder interviews, addressing topics like pay parity, authenticity, and the future of digital influence.

Together, these resources empower industry players to navigate the influencer ecosystem responsibly and effectively.

Dive Deeper with AI Insights

Explore a 15-minute AI-generated podcast created with Notebook LM, providing an engaging summary of the key findings and insights from our Influencer Marketing Charters and White Paper. Perfect for on-the-go learning, this podcast highlights the evolving trends, challenges, and best practices shaping influencer marketing in the UAE and KSA.

Click below to listen or right click to download.

Consumer Survey about UAE Influencer Marketing Transparency – Results