ABG White Paper

Although growth has been sluggish since the crash of 2008 and 2009, with regional instability further undermining expansion of the market, the GCC Ad industry is far greater in size and far more sophisticated in its scope than 10, or even five, years ago. The convergence of advertising platforms, the rise of social media influencers, programmatic buying, real-time bidding, native advertising, the surge in video content, advances in technology, the power of mobile, and the rise of e-commerce have all impacted how the regions industry works and further complicated its make-up. The need for a universal approach to industry self-regulation has been heightened with more than 7 million actively online in the UAE alone.

ABG White Paper on need for Advertising self-regulation in GCC