04 Dec 2020
The ABG is actively supporting the Coalition for Better Ads, recently hosting a videocon presentation from Neal Thurman, Director, Coalition for Better Ads, to educate members. The coalition developed Better Ads Standards for desktop web and mobile web in 2019, based on comprehensive research involving more than 66,000 consumers. The Standards for North America and Europe were published in March 2017 and have been applied by many industry participants in their business practices.
The Standards have also been endorsed by the World Federation of Advertisers (WFA) and the International Council for Ad Self-Regulation (ICAS).
CBA Research Methodology (Neal Presentation)
The Advertising Business Group advocates for responsible advertising and communication
CASE STUDY
The Evolving Landscape of Influencer Marketing Within the UAE and KSA Below documents provide a c...
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Our goal is to help brand owners address, and reverse, the decline in creativity in marketing com...
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Position ABG as the Driving Force Behind Ethical, Transparent Brand Building for Good
