13 May 2020
In another partnership with Zayed University, the ABG undertook an analysis of Gender Stereotyping in advertising in the Gulf. It’s finding show that Emirati consumers support adverts that portray women in non-traditional roles – although they are not as supportive of adverts that show men in non-traditional roles. Emirati consumers expect brands to portray men and women in a positive role and both genders share similar perceptions.
Analysis of Gender Stereotyping in Gulf-focused Advertising
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