Marketer of the Future – A Middle East Deep Dive

The Middle East Joins the Global Conversation on the Future of Marketing

For the first time, the Middle East has been featured in the World Federation of Advertisers’ Marketer of the Future 2025 report — and the findings are compelling.

•  Marketers in our region report stronger performance than the global average
• Sustainability and tech top the list of future priorities
• There’s a clear call for next-gen skills, bold leadership, and cross-functional collaboration

The message is clear: the Middle East isn’t just keeping up — it’s helping shape what’s next.

ABG will be diving deeper into these insights in the coming weeks through content, events, and conversations with the region’s marketing leaders.

This is just the beginning.
Explore the full report here.
WFA Marketer of the Future 2025 – Survey Report