The GCC Food and Beverage Alliance Pledge in support of the Saudi Food and Drug Authority Health Food Strategy

The International Food and Beverages Alliance (IFBA) brings together leading food and non-alcoholic beverage companies around a common goal to help consumers around the world to achieve balanced and healthy lifestyles.

In support of the implementation of the Saudi Food and Drug Authority’s (SFDA) Healthy Food Strategy and as part of the Saudi Arabia Vision 2030 that involves tackling the issue of Non-Communicable Diseases (NCD), the signatory companies included herein, undertake to enact joint voluntary actions in the areas of product formulation and innovation, nutrition information, responsible advertising and marketing to children, and promotion of healthy lifestyles.
We believe that a multi-stakeholder collective effort ncluding both the private and public sector, and a holistic approach to public health is needed to help address Non-Communicable diseases. We are proud to partner with your esteemed organization and contribute to the efforts to enhance public health in Saudi Arabia.

Read more