ABG Events
Knowledge Center
Is advertising in MENA promoting gender equality or enhancing anachronistic & outdated gender roles?
Nov 27, 2024
ABG publishes Best Practices Charters for UAE & KSA, and a White Paper on Influencer Marketing
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Inside the Mind of the UAE Consu...
What Do UAE Consumers Really Think About Influencer Transparency? ABG’s latest UAE Consumer Surve...
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How Transparent Are Influencers ...
Unpacking the 2024 Transparency Report: How Influencers in the UAE and KSA Disclose Paid Content ...
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ABG publishes Best Practices Cha...
The Evolving Landscape of Influencer Marketing Within the UAE and KSA Below documents provide a c...
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ABG X IPSOS THE FUTURE OF DATA P...
The amount and types of data our economies generate has grown exponentially over the last decade,...
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Advertising Business Group empowers the media and marketing industries to thrive in the digital economy.
Recommendations
"It’s great to see ABG back again, and we are committed to support the key initiatives and projects which will help advocate and promote responsible advertising in the MENA region"
Ghassan Harfouche
Group CEO, MCN
The Advertising Code of Conduct will go a long way to help all of us in the industry. It is a critical project for us to support as a leading advertiser in our market.
Asad ur Rehman
Director Media & Digital Transformation, North Africa & Middle East, Unilever
We welcome the ABG back on to our industry horizon. I believe the projects initiated by the ABG are very important to both advertisers and agencies.
Kamal Dimachkie
Chief Operating Officer, Publicis Communications
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